One World Trade Center Spherical Gigapixel for TIME Magazine

CLIENT / TIME Inc / 2014

After 12 years of anticipation, the tallest skyscraper in the Western Hemisphere was ready for its opening. 10,000 workers lifted 104 floors, gave new life to an international symbol and created one spectacular view from the top. When the moment was right, Michael Franz and Time Magazine partnered together with the goal of creating an interactive panorama to showcase and symbolize the rebirth of Lower Manhattan. With a viewpoint suspended 10’ out from the spire it was One World Trade Center's "selfie" and a unique view that can only be experienced in this image. 

Creating the image took six months of preparation, hundreds of emails, permits with the Port Authority of NY/NJ, mechanical engineering, computer processing and image compositing. On March 6th 2014, this massive image went live across newsstands and the internet and was an instrumental centerpiece for TIME’s rebranding of their website.

Simple iframe embed