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From Field to Fiber
Client
Qira / Lycra
Year:
2024
Location
Pella IA, Oskaloosa IA
Role
Director of Photography, UAS Pilots, Project Management, UI/UX Design
Project type
VR Video Production, Oculus stand-alone App development
Our collaboration with Grounded and Hungry Mantis, for Lycra, aimed to create an immersive Virtual Reality (VR) experience that educates and engages audiences by showcasing the innovative process of transforming field corn into renewable LYCRA® fiber. Through this project, visitors are virtually transported to Kuiper Farm and the Qore factory, experiencing every step of the journey from field to fiber. The VR tour captures the essence of sustainability and innovation, highlighting Lycra’s commitment to renewable practices.