The VR BAR at the Space Needle


SEATTLE, Oct. 26, 2017 -- The Space Needle has launched a free virtual reality (VR) installation, The VR Bar, that offers guests four extraordinary ways to experience Seattle's most iconic landmark. In partnership with Panogs and Graffix, the Space Needle developed a sleek bar that gives visitors the virtual experience of walking the Space Needle's outer Halo, flying a seaplane above Lake Union, soaring over Seattle, and bungee jumping from 520' in the air. Included with the price of admission, The VR Bar is available to all guests who visit the Space Needle's Observation Deck.


Panogs refered to the project as one of its most technological challenges in Virtual Reality to date.

“In less than 30 days, our team was set with the task of developing an authentic and thrilling bungee jump experience,” explained Gavin Farrell, Panogs co-founder. “Two of our biggest challenges was navigating the best way to record footage on such a uniquely designed structure, and how to keep the cameras stabilized during the bungee jump fall. While drones are typically used to capture aerial footage, our team dropped a camera from the Space Needle’s 520′ Observation Deck, which captured a more realistic descent.”



Panogs worked with a mechanical engineer in order to design the camera drop-system, and it also partnered with Advance Visuals to develop AutoGimbal, a gimbal designed to stabilize the cameras during the bungee free fall.

After the 360-degree videos were finished, Graffix customized a one-of-a-kind Virtual Reality installation for the experiences. Graffix created a user experience that is directly aligned with the Space Needle’s brand by focusing on The VR Bar’s software development and user interface.

“We were challenged to create a unique interactive exhibit that would facilitate a virtual reality user experience in an environment where there are a varied set of users,” said the Graffix President Chris Richardson.